In the current wave of domestic consumption upgrades, consumers' demands for the cultural connotation of products continue to increase, and well-known IPs are applied more and more in marketing scenes. Yuanlong Yato will comply with the growing trend of cultural consumption requirement, continue to enrich domestic and foreign famous IP resources such as China-Chic, animation, designer toys, e-sports, museums, etc., and build a key IP development strategy with characteristics. Through the powerful combination of leading enterprises in the industry and with the IP brand advantages, we can give full play to the core advantages such as cultural and creative product design and development capabilities, leading supply chain management capabilities, major customer channel sales capabilities, and comprehensive marketing operation services, establish a differentiated competitive edge, improve marketing effects, and realize the extension of IP business value.